Ad agencies forecast to spend record £6 billion in the UK over the Christmas period

According to a forecast by the Advertising Association, advertising agencies are expected to spend close to £6 billion over the Christmas period – which would make it the largest ever seasonal advertising spend. Spending on ads has surged by 37% since 2010 amid increased competition among businesses to win over British consumers in the final […]

Chinese tech giant Bytedance acquiring Musical.ly in a deal worth up to $1bn

Chinese tech giant Bytedance has acquired the popular lip-sync platform Musical.ly in a deal worth up to $ 1bn (£750m). Musical.ly, founded in China by Alex Zhu and Luyu Yang, is an app that lets users make 15-second to 1 minute videos and with sound tracks to accompany them. The app has over 60 million […]