O.J. Simpson Granted Parole After Almost 9 Years In Prison

The former football star could be released as early as Oct. 1. Sports

Make Em Bleed A Fun Spin For Roller Derby, Blood Donations…

Every once in a while the venerable sport of Roller Derby makes a bit of a splash. Now it is coming back tied to a cause. Make ‘Em Bleed, is a partnership with The American Red Cross to use the fun off beat entertainment spectacle to draw consumers in to donate and raise awareness for […]

Fun, Games And Innovation: How To Use The Quietest Days In Sports…

We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday, golf also starts to grab its headlines […]

Can Fitness Rule The 4th?

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those around the MLB All-Star Game next week, it is noteworthy that no one really has grabbed the opportunity […]

Big 3 And Yankees Old Timers Day: Different Models Same Goal: Using The Past To Engage The Future

On the first weekend of summer in New York you come across two events honoring players of the far and recent past; Yankees Old Timers Day and the Launch of Big Three, the new three on three basketball touring that is the brainchild of Ice Cube and features not current or rising but former NBA […]