Celebrity Beauty Expert & Entrepreneur Launches New Skincare Brand

Entrepreneur, beauty expert, and mother Christina Crawford launches Bubble Pop Beauty brand, an all American-made line of haircare and skincare products that are free from hars… via JustLuxe.com JustLuxe: Fashion News

Comfyballs Underwear Brand Granted US Trademark for Women’s Range after Previous Rejection for Men’s!

Brand deemed too rude for men in 2014, seen as acceptable for women in 2016!One men’s underwear brand is today celebrating a landmark success that highlights a possible gender bias in the US trademarking process.Undeterred by rejection by U.S. Patent and Trade Office (USPTO) in 2014 for a trademark for Comfyballs, an underwear brand launching […]

Baseball In Oz; Learning About The Blue Sox Brand

As baseball winds down in North America, it is just getting going in Australia.  The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been buoyed by the coming World Baseball Classic, the inclusion of the sport in the 2020 Olympics, and the continued grassroots support […]

Brand Loyal But Still MIA, The Military And Wide Activation…

As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men […]

FC Bayern Munich Builds Brand; In The U.S.

It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the […]

Amex Gets Credit For US Open Brand Innovation…

The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. […]