Sports Illustrated Unveils Their New, Exclusive Swimwear Brand at SWIMMIAMI

Some like it hot, but Miami always likes it hotter. Naturally, this makes the tropical city the perfect place to host the year's hottest swim-themed fashion event.  … via JustLuxe: Fashion News

NFL teams, Brand Value and The Staycation For Training Camp

In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are again staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to […]

The 4 Pillars of Successful Brand Crisis Management (Infographic)

The arrival of platforms like social media and blogs have granted brands many opportunities to be authentic, transparent, and easily… The post The 4 Pillars of Successful Brand Crisis Management (Infographic) appeared first on Biz Epic. Biz Epic

Celebrity Beauty Expert & Entrepreneur Launches New Skincare Brand

Entrepreneur, beauty expert, and mother Christina Crawford launches Bubble Pop Beauty brand, an all American-made line of haircare and skincare products that are free from hars… via JustLuxe: Fashion News

Comfyballs Underwear Brand Granted US Trademark for Women’s Range after Previous Rejection for Men’s!

Brand deemed too rude for men in 2014, seen as acceptable for women in 2016!One men’s underwear brand is today celebrating a landmark success that highlights a possible gender bias in the US trademarking process.Undeterred by rejection by U.S. Patent and Trade Office (USPTO) in 2014 for a trademark for Comfyballs, an underwear brand launching […]

Baseball In Oz; Learning About The Blue Sox Brand

As baseball winds down in North America, it is just getting going in Australia.  The Australian Baseball League now heads into its seventh season, and the league, and the sport in general, have been buoyed by the coming World Baseball Classic, the inclusion of the sport in the 2020 Olympics, and the continued grassroots support […]

Brand Loyal But Still MIA, The Military And Wide Activation…

As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men […]

FC Bayern Munich Builds Brand; In The U.S.

It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the […]

Amex Gets Credit For US Open Brand Innovation…

The credit/financial/global services space is ferocious when it comes to sport, with each massive brand trying to find the right activation that will not just bring more usage and awareness of its products to casual and passionate followers, but will also bring massive added value to those who have multiple cards from which to choose. […]