How to Use Gated Content to Generate Leads

Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best for using this way and […]

How to Use PLR Content in Your Article Marketing Strategy 

Private label rights (PLR) articles is content that you buy inexpensively with the rights to use it, alter it, and claim it as your own. Each place you purchase PLR from has their own rules, so it’s important to read the licensing rights to make sure that you can use the PLR that you buy […]

How to Use PLR Content in Your Article Marketing Strategy 

Private label rights (PLR) articles is content that you buy inexpensively with the rights to use it, alter it, and claim it as your own. Each place you purchase PLR from has their own rules, so it’s important to read the licensing rights to make sure that you can use the PLR that you buy […]

How to Understand the Content Needs of Your Audience

In order to produce content that your audience cares about, it is important to truly study and understand your audience. Awareness of your audience is an imperative that you cannot ignore. If you try to sell things to an audience without identifying them – their needs, their pains, their desires, their wants, and so forth […]

How to Find a Professional Voice for Your Content

Finding your professional voice for your content is one of the most important things you will do for your business. It’s the one major factor in helping you find your audience as well. Or, really helping your audience find you. Plus, it’s really hard to keep up a fake persona. So why not just figure […]

How to Create Content for Easy Consumer Digestion

Most marketing starts with content. It doesn’t matter what type of marketing you are doing; it all begins with content. Brochures, business cards, blog posts, articles, vlogs, eBooks, eReports, podcasts and so forth are all content. Content comes in so many forms ready for your audience to digest. But, creating content that is easy for […]

Finding a Professional Voice for Your Content Marketing

Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a […]

Content Marketing: Using Video

Video has become a driving force in content marketing. One only has to look as far as YouTube’s success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use […]

Biggest Content Curation Blunders and the Fixes

If you’re a blogger, I’m sure you’ve heard the term content curation, but do your really know what it means and how to do it well? Do you know what the biggest content curation blunders are? Definition of Content Curation Tom Foremski defines content curation as, “Person or a group of people, engaged in choosing […]