How to Find a Professional Voice for Your Content

Finding your professional voice for your content is one of the most important things you will do for your business. It’s the one major factor in helping you find your audience as well. Or, really helping your audience find you. Plus, it’s really hard to keep up a fake persona. So why not just figure […]

How to Create Content for Easy Consumer Digestion

Most marketing starts with content. It doesn’t matter what type of marketing you are doing; it all begins with content. Brochures, business cards, blog posts, articles, vlogs, eBooks, eReports, podcasts and so forth are all content. Content comes in so many forms ready for your audience to digest. But, creating content that is easy for […]

Finding a Professional Voice for Your Content Marketing

Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a […]

Content Marketing: Using Video

Video has become a driving force in content marketing. One only has to look as far as YouTube’s success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use […]

Biggest Content Curation Blunders and the Fixes

If you’re a blogger, I’m sure you’ve heard the term content curation, but do your really know what it means and how to do it well? Do you know what the biggest content curation blunders are? Definition of Content Curation Tom Foremski defines content curation as, “Person or a group of people, engaged in choosing […]

Current State of the Content Marketing Ecosystem (Infographic)

Anyone who is involved in content marketing — be he or she business manager, freelancer, or professional marketer — can… The post Current State of the Content Marketing Ecosystem (Infographic) appeared first on Biz Epic. Biz Epic

The 5 Words That Changed My Content Marketing Strategy

You know those times where you read a book and one line seems to stop you in your tracks and pierce your mind? “You forget what you want to remember, and you remember what you want to forget.” -The Road “Anyone who ever gave you confidence, you owe them a lot.” -Breakfast At Tiffany’s “Yer […]

Performance Data: How Analytics Are Driving Our Content

The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup […]

Be Content With Your Website – Just Not Too Content

So, you have a new website or e-commerce? Congratulations! You did it yourself (kudos!) or you paid someone to do it. It’s spanking new, looking good and oh, it’s gonna make you millions! Feel free to be content with your new website, but just no too content. You can’t afford to become complacent. I know, […]