Monster Energy Mashes Up Its Athletes in Personal Marketing Experiences

Monster Energy’s marketing does not involve splashy TV campaigns, giant billboards or Super Bowl halftime shows. The brand lets its spokespeople carry the water – er, supercharged caffeinated energy drink. Extreme sports is central to that approach. As Monster says on its web site, “We choose to support the scene and our athletes. Who dreams […]

6 Ways To Create Experiences That Customers Crave

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer personalities define customer experience, and sets what they love, and what they hate. […]

Esperanza Unveils New Culinary Experiences

Last week, Cabo San Lucas’ Esperanza resort unveiled its latest culinary offerings which range from private margarita butlers to themed dining nights and vintners' dinners showcasing the great wines of Chihuahua. The progr… via JustLuxe.com JustLuxe: LuxuryTravel News