Monster Energy Mashes Up Its Athletes in Personal Marketing Experiences

Monster Energy’s marketing does not involve splashy TV campaigns, giant billboards or Super Bowl halftime shows. The brand lets its spokespeople carry the water – er, supercharged caffeinated energy drink. Extreme sports is central to that approach. As Monster says on its web site, “We choose to support the scene and our athletes. Who dreams […]

How to Create an Effective Roadmap for Your Brand’s Digital Marketing

What’s one of the first things you do when booking a holiday? You create a list of the main tourist… The post How to Create an Effective Roadmap for Your Brand’s Digital Marketing appeared first on Biz Epic. Biz Epic

Get More Out of Your Social Media Marketing

Social media marketing is an effective means of getting the word out about your products and/or services. But, many times it’s clear that a small business is not doing all that it can do when it comes to using social media marketing to its full advantage. You might think social media marketing ends at sharing […]

Five Important Marketing Trends to Watch in 2014

All online marketers need to pay attention to trends in order to keep ahead of the marketing game. As technology advances, marketing tactics will naturally have to evolve. In fact, things change so fast that if you’re still doing the same thing you were just two years ago to market your business online, you’re not […]

Finding a Professional Voice for Your Content Marketing

Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a […]

Email Marketing: Understanding the Law and Permission Rules

Once you start engaging in email marketing (that is, marketing your products and/or services through sending customers or potential customers information via email), it’s important that you understand and comply with the laws that have been created to protect you and the consumer. Remember that these laws protect both the business and the consumer. When […]

Email Marketing 101

Email marketing is still the most effective form of online marketing. It’s one of the few marketing methods that gets you up close and personal with your audience on an individual basis. Some marketers think they should give up on email marketing but nothing could be further than the truth. The money is still in […]

Do Your Marketing Efforts Support Your Business Plan?

If your marketing efforts don’t match your business plan, you’re going to run into trouble. As you create your marketing plan, it’s important to refer to your business plan to ensure that you are living up to your vision, mission, goals and objectives. Your business plan should include the overall strategy for your business. This […]

Do You Really Need a Marketing Plan? 

It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. The main reason most businesses fail is due to lack of a […]

Content Marketing: Using Video

Video has become a driving force in content marketing. One only has to look as far as YouTube’s success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use […]